Cartégie: the IDAIA group’s B2B data file provider

Cartégie’s key features

Buying prospecting files

“Company” files

For more than thirty years, Cartégie has been collecting and storing the best B2B data: companies, executives, decision-makers and contact methods, all of it available to users who want it. Relevant, verified information, drawn from official bodies such as INSEE, IGN and others.

This database lets you reach a wide audience across several communication channels: email, postal mail, phone. The information collected makes it possible to diversify your prospecting.

The data is frequently checked and updated. You get access to companies’ financial data (creation date, revenue, hiring) as well as data on their social media activity.

One last important point: Cartégie has a geolocation tool that helps you structure your emailing operations. You can now target prospects geographically and contact them based on what comes out.

Cartégie offers access to “turnkey” files and databases. This means you can retrieve information on companies and on executives or decision-makers in the sectors that interest you most.

We particularly like the fact that information on more than 9 million company executives is available. Data on new company registrations is added as well. We also find information on:

• 73,000 online retailers
• 18,000 accounting firms
• 122,000 points of sale and 1,500 network heads, brands and retail chains
• 55,000 health, safety and environment managers, members of the health and safety committees of works councils (CSE)
• 309,000 doctors and healthcare professionals
• 600,000 local government elected officials, the list of French members of parliament, senators by département, local authorities and institutions

Business email files

Cartégie users can get privileged access to more than 2.5 million business email addresses. These emails come with all the information on decision-makers: management, executives and company heads.

Cartégie also supports users along the way, advising on targeting optimization as well as on email creation and on analyzing the statistics from customer responses.

Named, geolocated emails. The information and data collected in the database are linked together. An email address automatically comes with a postal address. It is a geolocation feature that comes with information on the targeted recipients, such as their role in the company.

Many targeting criteria. To optimize your prospecting, you need to target your prospects finely. The data files include several criteria to refine that work: decision-maker job title, company activity, total headcount and ongoing hiring, legal form (SARL, SAS, sole proprietorship).

Advice and support. Cartégie offers an advice and support service and puts its expertise at your disposal: defining targeting criteria, choosing email addresses, building your mailing and analyzing responses and statistics.

Data enrichment

Email enrichment makes users effective faster, since the emails contain absolutely all the information needed. Users know who they are addressing, know who they are targeting and have the resources they need for their follow-up emails. On the practical side, customers only pay for the enriched emails they get access to.

Cartégie’s customer database is large, with more than 20 million contacts. Once prospects are selected, Cartégie then sends the optimization mailing, which lets each targeted prospect accept or decline receiving digital communications about your brand. Reliable data, updated daily.

Data cleansing & consolidation

To give users relevant information, Cartégie runs verification processes to confirm the data is sound and update it where needed. Cartégie relies on 5 approaches.

SIRET and SIREN matching. Users can identify companies from their SIRET and SIREN numbers. This information is checked and regularly updated. When a company moves, ceases trading or appears twice, the list is automatically revised. The data collected comes from official government sources such as INSEE. For more customization, some processing and other SIRET and SIREN checks can be scheduled, as online services or web services.

Deduplication. Cartégie has simple, effective procedures for deduplicating records. Errors can be identified despite typos, doubled consonants, phonetic similarities or even missing spaces between words. If you have several files, you can prioritize certain data to keep the information from a specific row: email, phone, address. The file is still returned with a note identifying the duplicate found.

RNVP processing and postal address standardization. RNVP (French postal address standardization) helps structure address lines properly in the database. It also opens the way to other processing such as deduplication. This feature means savings, notably on postage, especially for bulk mailings. It also reduces undeliverable mail (PND) and “not living at the stated address” returns (NPAI). Finally, the Géonorme software used to collect postal information is certified by La Poste’s National Address Service (SNA).

NPAI and PND processing. The Estocade / Charade© processing identifies relocations and address changes, in order to reduce the risk of NPAI and PND returns.

CRM data audit. The IDAIA group and Cartégie have know-how in auditing databases and CRM data. That expertise makes it possible to:

• identify duplicate information and other data
• assess reliability and completeness
• analyze how outdated the data in the database is
• assess internal processes for acquiring, processing and using data
• identify the type and volume of missing data to make the quality of the file, or of the CRM data, consistent
• study data available in the company but not being used

Email campaigns

Cartégie’s email campaigns let you target prospects, consumers and decision-makers from a list of more than 22 million B2B and B2C addresses updated every day.

But Cartégie goes further, letting you create emails and landing pages, with good-looking forms. The design is entirely up to you: choice of visuals, of CTAs. You can, for example, import HTML code. Finally, there is a lead generation system.

To improve your statistics, Cartégie uses a recognized email delivery solution. Advice is given on send timing to increase your chances of being read. Finally, statistics come back, opens, clicks, responsiveness, number of leads, so you can analyze the current strategy and optimize it based on the dashboard you are shown.

Getting started with Cartégie

Cartégie works on a self-service file model, through its online platform Market: that is where you target, count and download contacts. Even so, it is hard to find your way around the offers, and around the pricing too, where you have to contact the sales team to learn more.

Cartégie’s integrations

Cartégie offers no native CRM integration. The IDAIA group provides APIs and web services (email verification, company data), but connecting them is up to you.

Customer reviews of Cartégie

Generally speaking, it is hard to get feedback, positive or negative, on prospecting tools. Companies prefer not to reveal too much about how they find customers.

In this case, there are not enough customer reviews, and not significant enough ones, for us to form a view. Worth noting, though: a good rating of 4.7 out of 5 stars on Google reviews.

Cartégie pricing

Prices are available on request only and vary with the level of detail of the data you want. Still, on average, Cartégie’s prices are as follows:

• €0.15 for a record with phone number and email
• €0.24 for a record with phone number, email and executive contact